MEDIA LITERACY ( TUGAS 2 )

COPYWRITING

MEDIA LITERACY

LECTURER :  MR.ROMEL NOVERINO

1. Media use “the language of persuasion.” All media messages try to persuade us to believe or do something . News,documentary films, and nonfiction books all claim to be telling the truth. Advertising tries to get us to buy products. Novels and TV dramas go to great lengths to appear realistic. To do this,they use specific techniques (like flattery,repetition,fear,and humor) we call “the language of persuasion.”

Advertising tries to get us to buy products. This is actually the important thing in this advertising. This advertising try to believe us to make us buy that. This concept is important because the company want to impress the consumer to buy their product. Here are one example  

 

This ad is probably targeting women and this ad impress buyer to buy their product because this product can make you look younger. You can see in this ads they are using words ‘’Age doesn’t matter”

2. Media construct fantasy worlds. While fantasy can be pleasurable and entertaining , it can also be harmful. Movies,TV show ,and music videos sometimes inspire people to do things that are unwise,anti-social,or even dangerous.At other times,media can inspire our imagination. Advertising constructs a fantasy world where all problems can be solved with a purchase . Media literacy helps people to recognize fantasy and constructively integrate it with reality.

if you have this you are rich, if you use this you cool. So this advertising make one thought to make their product be bought. And then buyer think when they are have or buy that they can be cool, or something. Here are one example

If a man drinks Jose Cuervo, they’re going to be surronded by many thin, attractive women. And its giving consumers the impression that by drinking this product, they’re bound to be popular and have a good night.

 

3. Media messages contain “texts” and “subtexts.” The text is the actual words,pictures and/or sounds in a media message . The subtext is the hidden and underlying meaning of the message.

On the surface, advertisements know exactly what is needed to attract their target audience; most often through uplifting background music, bright colours and attractive. However, with these messages comes the ugly truth of media advertising. In many cases, a succesful commercial advertisement is created when an ad effectively makes the custumer feels insecure and incomplete without the product.

TEXT
-Using this CoverGirl product will make your skin flawless.
-The “new formula” blends with your natural skin tone to make your beauty appear natural.
-This product will help even out your skin tone.
-Nobody will realize that you are wearing makeup.   

SUBTEXT

-Your skin will remain flawed if you don’t use this product.

-Your skin is currently uneven ,and such skin tone is considered unattractive.

-You personally need to purchase this product in order to look beautiful.

-If you don’t purchase this product , you are not going to be beautiful and everyone will notice your uneven skin tone;you will not “fit in”.

4. Media messages can be manipulated to enhance emotional impact. Movies and TV shows use a variety of filmic techniques (like camera angles,framing,reaction shots,quick cuts,special effects,lighting tricks, music, and sound effects) to reinforce the messages in the script. Dramatic graphic design can do the same for magazine ads or websites.

 The stronger media is when they are involve feels and our mind. This ads use this techniques and trying to transfer that feels (family, gender) for their product.

 

This tampon commercial illustrates how ads manipulatedwomen during a time that all females experience: their period. Every woman needs a way of managing their menstrual cycle for their health and hygiene, and these ads abuse this feminine need in a mischievous way. They are implying that having your period is a burden on all women,  and they will not be able to be themselves without using this product. Although the menstrual cycle can be a hassle, these advertisment says “find out why Playtex Sport Super beat Tampax Pearl Super overall”, they are making the other brand inferior and less hygienic, even though both brands are created and accurately help women during their period



5. Media effects are complex. Media messages directly influence us as individuals , but they also affect our families and friends, our communities,and our society. So some media effects are indirect. We must consider both direct and indirect effects to understand media’s true influence.

The media affects the way act and think. It has a profound influece on the behavior of the audience. It can affects the physical self, the emotions, the psychological aspect, and even the spiritual stand of many people.

Do you feel like attemping a stunt from a movie?

Do you base your fashion on what you see the celebrities are waring?

Do you copy the hairstyle of your favorite famous personalities?

Have you ever attempted to walk model-like in an attempt to imitate those ramp models in fashion shows?

If you answered yes to any of these question, then it is accepting the influence on media in your life. However, it is important to dwell on the negative influences of media because these can change the dynamics of the society for the worse.

6. Media convey ideological and value messages. Ideology and values are usually conveyed in the subtext. Two examples include news report (besides covering an issue or event,news reports often reinforce assumptions about power and authority) and advertisements ( besides selling particular products,advertisement almost always promote the values of a consumer society.  

All media products are advertising in some sense proclaiming values and ways of life. The mainstream media convey, explicitly, ideological messages about such issues as the nature of the good life, the virtue of consumenrism, the role of women, the acceptance of authority, and unquestioning patriotism.

7. Denial. This technique is used to escape responsibility for something that is unpopular or controversial. It can be either direct or indirect . A politician who says,”I won’t bring up my opponent’s marital problems,” has just brought up the issue without sounding mean.

This technique for dealing with competition which some businesses find works is flat denial. Their website content takes the general attitude that they are the market and that no one else can do what they do.

The examples obviously apple are the only company making iPads, iPhones and Machintosh computers, but this does not account for other computer, smartphone and tablet manufacturers who make similarly (or even better) specified devices. Not that you would ever know that from reading a single item of web content produced by the Apple marketing team.

 
BY :

NAME : NANDA NIKU RAHMAWATI
NPM : 15616309
CLASS : 1SA08

THANKYOU :)

  

ADVERTISEMENT ( TUGAS 1 )

CORNETTO LOVE MATCHA ADS

 

We know that technology is more sophisticated,for example the medias. we can do a lot of we want through medias such as sell our products online or apply advertisements to promote the products. We know that the neccesaries of humans increase everyday. It makes the producers create the new products again and again. So.they compete each other for selling their products. And most of them decide to choose advertising media for selling their products.

 According to us, advertising is an effective way to promote products, because all the people can see it. Moreover, almost all the people have social medias at anytime can see the ads either on Instagram, YouTube and television that most often we see everyday.

However, we must remember that the competition is very tight. So, producers are required to sell a product interestingly and creatively. Here we take a sample ad, matcha ice cream cornetto. In our opinion, this ad is very creative and perhaps common in daily life, especially in the world of teenagers. We often see or even experienced it when boy gave the girl something like flowers, chocolates, or even ice cream as in the advertising we discussed this.
Additionally, most of the ads are usually filled with drama or greatly exaggerated .We know, the purpose of advertising is to attract attention of the public to buy their products immediately. But, this ad is not like that,they just used the natural acting which are not too exceed exaggerated because it usually happens in the world of adolescence as we already mentioned above.

In conclusion, we know the matcha must be denoted with green color. Green color is also denoted as happy feeling,romantic,like the beautiful things and also denoted as desire. those all are very compatible with that ad because the ad told about the someone who had desire to know each other. and then, the boy painted girl's face into the wall,  i think that act was denoted as romantic. the girl was very happy when she looked her face into the wall. And that ad took place in the beach which is the beautiful place.So,this ad is very suitable for matcha ice cream cornetto.

BY : 

NAME : NANDA NIKU RAHMAWATI
NPM : 15616309
CLASS : 1SA08

THANKYOU :)